Search engine optimization starts with a thorough analysis of existing designs or in the planning of a new web design project , by the web designer , to conclude which aspects of your design need optimization on the existing design or in the creation a brand new custom web design project representing your on line presence. Why let coding errors or poor site architecture, or poor content impact rankings for the worse? With search engine algorithms changing daily, there are no guarantees that the immunity you have today also will pass value tomorrow on your web design. That is why search engine optimization Maintenance is just as important as a SEO friendly design with your initial search engine optimization imparted into it.
There are three ingredients for a successful search engine optimization campaign (1) keyword selection (2) visibility and (3) conversion. Each is equally important, but always starts by researching relevant key words for your web design project or your ecommerce web design.
The first falls into the category of key word research for example if you have a local business that sells flowers, then keywords like "(city name) flower delivery service", "(city name) flowers and gifts" or keywords like Flowers for Weddings, Anniversary's or Funerals in (city name) would yield favorable results for your business vs. a more competitive term like gift basket.
Although search engine optimization has evolved beyond which keywords you rank for, keyword placement and positioning in your web design content, is a crucial component of web design and your search engine optimization.
Organic optimization is like a plant, you have to remove the weeds (off-topic content or poor site architecture) to nurture your site and help it grow. Website's that thrive at the top of their industries have one thing in common, seasoned content and impeccable timing combined with authority and genuine internet marketing momentum.
It is no secret that having more time to develop content, build links and gain authority matters to search engines when it comes to which pages make it into the elite, top search results.
With the recent upgrades in ranking algorithms, you don't have to play leap frog with your competition anymore. Now you can step over them like yesterday's news by creating true website authority for your web design, you’re on line presence and utilize web promotions along with internet marketing to drive traffic even more.
How EDS Can Help
EDS consults on many Search Engine Marketing related services including;
Search Engine Marketing Strategies
- · Competitive analysis techniques
- · Identification of untapped marketing niches in your industry
- · Keyword research and analysis techniques
- · Pay Per Click strategies and account management on Google, Yahoo and Overture
- · New website marketing strategies.
- Search Engine Marketing Techniques
- · Natural search engine optimization
- · Utilization of Description and Keyword META tags
- · SEO-friendly site directory structure
- · SEO-friendly page naming convention
- · Utilization of on and off-site anchor text
- · Monitoring search engine results and rankings
Link Building & Branding Techniques
- Link popularity campaigns
- Social media customization
- Pursuit of internet branding
- Content article creation and syndication
- Writing and posting press releases
- Utilization of Blogs
- Utilizing Google sitemaps
- Registering with popular web directories
The commonly used organic SEO techniques performed are “On-Site” and “Off-Site” strategies as listed below.
On-site SEO
Keyword Analysis
Keyword Analysis is the first and foremost important part of any SEO campaign strategy. The keywords must be highly relevant to your potential customers needs. The most important and relevant keywords are selected with which the whole site is to be optimized for. Inner pages are then specifically optimized for the keywords most relevant to that page.
Site Optimization
The pages are optimized for the strategic keywords. Using a variety of techniques we increase the keyword density within the page. Listed below are a few of the more common techniques.
· Title & meta tags optimization
· Text content optimization
· Alt image text optimization.
Off-Site SEO
Directory Submissions
Directory submissions are an essential foundation for all Off Site SEO campaigns. The home page is submitted to all available online free directories, creating a high number of inward bound links for increased relevancy, page ranking and additional routes for potential customers to find your site.
Social Bookmarking
Social bookmarking site are designed so users can list and share their favourite websites. Using these sites with the addition of special techniques, we are able to create highly relevant inbound links to your site, increasing your sites relevancy for the desired keywords.
Blog Commenting
Comments are posted on highly relevant blogs to the targeted keywords, leaving a links to our targeted pages. This creates relevant inward bound links for increased page ranking and additional routes for potential customers to find your site. A well posted comment will provide added credibility to your services.
Link Building Services
Link Building, otherwise known as off page SEO is crucial to provide link weight and link value to your pages. Without link popularity (quality one way inbound links from other sites) your web design pages will never achieve the proper launch velocity.
Forum Posting
Creating and commenting on posts in relevant forums and leaving a links to our targeted pages creates relevant inward bound links for increased page ranking and additional routes for potential customers to find your site. A well posted forum or comment will provide added credibility to your services.
Article Submissions
Articles are submitted to article directories creating inbound links with high relevancy. For brand new sites, Article Submissions are used early on as the Search Engines Crawl through article directories frequently, indexing in Google as soon as possible. It is useful for long tail keywords. A well written article will create credibility for the site and brand.
Ecommerce Design Solutions offers complete organic search engine optimization services to enhance search engine visibility and improve your websites' topical content and relevance score, along with web promotions and internet marketing strategies that will propel your web design to the front of search engine pages.
Let our seasoned SEO and VSEO, consultants identify pivotal keywords and design strategies that are within your reach to enhance organic search engine placement.
